INSITE OOH Media Platform

Cairo's urban advertising landscape has just been refined, courtesy of Citroën's fresh campaign for the C4X model. Tackled with its unabashed tagline "Redefining Comfort" across a number of billboards, the French car manufacturer is boldly and unequivocally making its point, that being that Citroën C4X is more than any other car, but a cultured experience.

The campaign, seen prominently on Cairo's main roads, hosts a desert scene with two principal images of the front and back of the Citroën C4X. The natural scenery evokes open-road freedom and thrill, and the natural color scheme contrasts with the aerodynamic, smooth shape of the car to produce a pop effect,Billboards also repeat the brand logo, dealership Kasrawy Group, 19394 hotline and Quartz Auto distributor. The "Redefining Comfort" slogan places the C4X above mere utilitarian transportation. 

Citroën's C4X Cairo billboard campaign also strikes just the right note between emotion and utility. Families and professionals who strive for aesthetic, comfort, and brand honesty are being addressed by the campaign. With its clean visuals and clear brand signs, the campaign is memorable as well as compelling and works towards effectively positioning the C4X as a vehicle that performs but also delivers an aspirational lifestyle experience.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.