After a few months away from the roads, Emirati developer EMAAR is back with a new outdoor campaign that promotes the latest developments in three of their projects in Egypt.

With ad copy that focuses on the payment conditions, the ads feature images of the Greek Village in Marassi, Celesta Hills in Uptown Cairo and Boulevard in Mivida – each project showcased individually but all of them sharing aerial views of the projects with lots of clear skies above.

The campaign started to spread during the second week of May with double-decker poles on the main roads of Greater Cairo.

EMAAR back on the roads with multi-project campaign-00
EMAAR back on the roads with multi-project campaign-00

The Art & Science of OOH

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