Jora Developments OOH States: Lasting Communities Is their Speciality
Amidst the bustling cityscape of Cairo, a new visual narrative has emerged, aiming to etch the name "Jora Developments" into the minds of its inhabitants.
The advertisement features a dark, almost charcoal gray background, providing a solid and grounded feel. On the left, a stylized logo in a warm, sandy beige commands attention. The logo consists of two interlocking, elongated "J" shapes, stacked slightly off-center, creating a unique and memorable visual identifier for Jora Developments. To the right of the logo, the name "JORA" is displayed in a clean, sans-serif font, accompanied by the word "DEVELOPMENTS" in smaller letters beneath it.
A vertical white line divides this section from the campaign's core message. In both Arabic and English, the phrase "COMMUNITIES ARE BUILT TO LAST" is prominently displayed. The Arabic text, written in a traditional script, appears above its English translation, both rendered in a crisp white that contrasts effectively against the dark backdrop.
At the bottom of the advertisement, contact information is clearly presented. On the left, a circular icon containing a phone symbol is followed by the hotline number "17312," also in white. To its right, separated by another vertical white line, the company's website address, "joradevelopments.com," is displayed in the same legible white font.
The overall composition of the advertisement is balanced and purposeful. The logo and company name are positioned to establish brand identity, while the central message communicates the developer's long-term vision. The contact details are placed for easy access, encouraging engagement.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
