This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in March 2025. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in March 2025 During March 2025, the digital out-of-home (D/OOH) advertising scene in the UAE was active, featuring 111 campaigns across Dubai, Sharjah, Ajman, and Ras Al Khaimah. The real estate industry continued to be the primary advertiser, with a slight uptick in campaign numbers. Fashion wear held the largest share of this activity, representing roughly 19% of all launched D/OOH campaigns, followed by the automotive and real estate sectors. Business Sector Analysis The study utilizes the ISIC system to precisely categorize brands and their advertising efforts. By examining each brand's primary business operations, the research identifies the key industry sectors that significantly invest in OOH and digital OOH advertising within the UAE. Fashion Wear In March 2025, fashion wear became a prominent force in UAE outdoor advertising, commanding a significant 19% of all campaigns. This surge to the top, demonstrating a high occupancy rate, highlights the impact of seasonal and temporal factors on the UAE's D/OOH industry. Most Used OOH Format Digital screens are the most used format during March 2025 for this sector, followed by hoardings and uni-poles. Automotive In March 2025, the Automotive sector was the second-largest advertiser in the UAE's outdoor advertising space, representing 16% of all campaigns. Most Used OOH Format Hoardings followed by digital screens dominated the format race during March 2025 regarding Automotive related D/OOH campaigns launched. Real Estate After leading the previous month, this sector saw a shift to approximately third place in March 2025, accounting for 9% of all outdoor campaigns. Most Used OOH Format During March 2025, the real estate D/OOH campaigns mostly used hoardings followed by digital screens in a tough race with approximately 50% of the campaigns using both formats. New OOH Advertisers March 2025 saw the introduction of 18 new advertisers to the OOH landscape, representing a marginal decrease compared to February 2025. Read about the New Advertisers and the conclusion on our website. Real Estate Zaha Hadid Architects/Richmind Richmind, a premium developer specializing in ultra-niche real estate, has launched an OOH campaign in Dubai to generate anticipation for its upcoming project at Al Marjan Island, developed in collaboration with Zaha Hadid Architects. Pantheon Development Pantheon Developments launched a new OOH Campaign in Dubai, This time around, the visual direction is polished but personal. Across the billboards, Pantheon spotlights serene lifestyle imagery: infinity pools, modern facades, palm trees, and clean architecture, all washed in natural daylight. Timez Danube Danube Properties launched a multi-format OOH campaign in the third week of February 2025 to promote its Timez project. The campaign employed a strategic mix of digital screens, hoardings, and uni-poles to ensure maximum visibility and reach a diverse audience across the Emirates. Fashion Wear Judith Leiber Couture High-end fashion wear brand Judith Leiber Couture launches an outdoor campaign in the UAE for the very first time featuring strategically placed billboards at high-profile spots throughout Dubai, announcing the new store opening in Dubai Mall. Carolina Herrera English model Edie Champbell shines in Carolina Herrera’s new outdoor advertising campaign in Dubai for the Holiday 2024 collection reflecting a vibrant color scheme, captivating the audience. On Holding AG On Holding AG climbs on Dubai’s D/OOH platform with a new OOH campaign releasing their all-new CloudTec Phase®. On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes. Cosmetics & Personal Care Palmer's US skin care and cosmetics brand Palmer's, the manufacturer of favorite cult favorites with cocoa butter-formulated products, has finally taken the leap into OOH in the UAE with a billboard ad that's as bold as its guarantees. LETOILE Debut OOH by LETOILE rises on the major billboard scene in the United Arab Emirates with a new contemporary and captivating campaign promoting its new and signature fragrances. Automotive MHERO MHAO Mobility flooded the UAE with a brand new outdoor campaign that flaunts the formidable MHero SUV. With its powerful messaging, strategic locations, and striking visuals upon dynamic hoarding billboards, digital screens, and wall wrapping, the campaign surely makes a lasting impression among car enthusiasts in the country. Riddara Dubai’s outdoor advertising scene is no stranger to high-impact visuals, and Riddara’s debut OOH campaign takes full advantage of this. Using large-format hoarding displays, the campaign introduces the 100% electric 4x4 adventure vehicle, positioning it as a game-changer in the UAE’s off-road scene. Hospitality & Tourism Address Montgomerie Address Montgomerie Hotel has decided to release an OOH campaign in the second week of March promoting their offering of unforgettable experiences. The campaign utilizes bridge Billboards. Delano Hotel Dubai Delano Hotel Dubai pops up on Dubai’s major outdoor advertising platform with a contemporary and captivating campaign that has a minimalistic approach and is bound to grab the attention of consumers. Retail Shopping Grand Prestige Dubai’s luxury fashion landscape continues to evolve with the launch of a brand new outdoor campaign by Grand Prestige. The high-end fashion and accessories retailer has taken to large-scale digital billboards in prime locations across Dubai to elevate brand awareness. Mobile Apps/Public Administration Mawqef The Mawqef app campaign in Sharjah takes a modern approach to promoting its public parking service. By utilizing digital screens, lamppost banners, and bridge billboards, the campaign ensures high visibility across key areas of the city. Home Appliances BYSTRO SANIPEX Group launched a DOOH campaign in Dubai during the third week of February 2025 to promote Bystro Kitchen Appliances. The campaign utilizes digital screens to showcase the brand's premium indoor and outdoor culinary appliances and accessories, emphasizing their blend of style and functionality. Furniture & Interiors Creative Closets Dubai’s urban landscape is a battleground for brands vying for attention, and hoarding displays have become a dominant medium for high-impact advertising. One striking example is the debut campaign by Creative Closets, strategically placed along a busy highway to capture the eyes of commuters and passersby. Transportation/Sports ICC (International Cricket Council)/DP WORLD Dubai roads are not new to dramatic outdoor billboards, and DP World's has swept in with a brand new campaign combining sports, logistics, and innovation in an effective manner that conveys a strong branding message. Food & Beverages Everest India’s largest and most trusted spice brand, Everest, has taken a bold leap into the UAE market with its first-ever (OOH) campaign. As a household name in India, Everest has been synonymous with authentic flavors, quality, and culinary excellence for decades. Conclusion March 2025 witnessed a dynamic shift in the UAE's out-of-home advertising landscape across Dubai, Sharjah, Ajman, and Ras Al Khaimah. Fashion wear emerged as the dominant sector, capturing approximately 19% of all digital OOH campaigns, indicating the significant influence of seasonal trends. While the automotive sector maintained a strong presence with 16% of campaigns, the previously leading real estate sector saw a notable adjustment to approximately 9%. Digital screens proved to be the preferred format for fashion wear campaigns, whereas hoardings were favored by automotive and real estate advertisers. The market also welcomed 18 new advertisers, signaling continued interest in the OOH medium. These insights underscore the importance of considering sector-specific trends and format preferences for businesses aiming to optimize their OOH advertising strategies in the UAE.
