INSITE OOH Media Platform

The world’s most beloved sandwich, Big Mac, once again makes it on Cairo’s billboards with a mouth-watering visual that makes McDonald’s biggest fans long for a bite on the go.This Campaign is following their previous appearance in March 2025 during the holy month of Ramadan. 

The brand has decided to offer their customers with an irresistible offer to celebrate their 30 years legacy in Egypt with their signature Big Mac for only 129 LE. The offer is featured on OOH campaign (Out-of-Home) across greater Cairo triggering their customers’ most cherished memories with their on point copy.

The brand uses the simple visual of their combo meal in the foreground ,their slogan “ Your most beloved sandwich from McDonald's" written with their uniquely customized font that possesses the brand’s friendliness through thick and bold curves on a navy blue background with a subtle bokeh effect adding to the overall feel of the display. The price tag is enlarged above the sandwich creating symmetry in composition with the Coca-Cola beverage. Whilst on the top left the McDonald's logo is visible along with the 30 year logo and at the bottom left the CTA (Call-To-Action) to download the app is shown.

The brand seems to have a very huge commitment to keep their prices consistent which is very impressive especially during the inflation and the dollar’s value rising. Do you think that stems from a struggle to keep their customers loyal ever since the boycotting movement that started in October of 2023, or that’s just the norm of McDonald’s, proving that joyful moments can be affordable too!

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.