INSITE OOH Media Platform

The Sharjah Children’s Reading Festival is making a vibrant statement across the UAE with the launch of its new OOH campaign. Widely distributed across key areas in Dubai and Sharjah, the campaign captures the spirit of imagination and learning that the festival is known for. Designed as a multi-format rollout, it utilizes an array of uni-poles, bridge billboards, megacoms, and lampposts, ensuring maximum visibility and engagement. With colorful visuals and a dynamic presence, the campaign invites families and young readers to celebrate the magic of books and storytelling. The campaign is a new one that was released during the fourth week of April. The festival’s previous successful OOH appearance was during May 2024, and it was advertising for last year’s edition of the Sharjah Children’s Reading Festival. 

The Sharjah Children’s Reading Festival’s new OOH campaign brings a lively and imaginative touch to the streets with the slogan "Dive into Books" boldly displayed. The billboard highlights the festival dates, running from the 23rd of April to the 4th of May at Expo Centre Sharjah, inviting families to immerse themselves in a world of reading and creativity. Colorful animated characters, styled as adventurous young explorers, are shown diving toward a towering castle and interacting with fantastical creatures, creating a playful and dynamic visual scene. These charming characters not only capture the attention of children but also resonate with families, perfectly aligning with the event’s goal of making reading a fun and engaging adventure for all ages.

The Sharjah Children's Reading Festival continues to be a beacon for young minds, blending education with entertainment through its colorful OOH presence. Since its inception in 2009, the festival has grown to become one of the largest events of its kind in the region, featuring book fairs, workshops, and cultural performances. It attracts celebrated authors, illustrators, and publishers from around the world, all coming together to spark a lifelong love of reading among children. With this latest campaign, the festival not only promotes its exciting 2025 edition but also reinforces its commitment to fostering creativity, literacy, and family bonding across the UAE.

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