El Gabry Developments' Newest Project, One 50, Visits OOH Spots
Following El Gabry Developments' initial campaign introducing the idea of "a new way to live," the brand moves confidently into its next phase with the launch of the "One 50" OOH campaign. This time, the message is clear and direct: it’s about One 50, a villas compound in New Zayed, and it's ready to meet the expectations the earlier campaign set in motion.
The creative direction leans on a blend of elegance and playfulness. The upside-down figure in the background, surrounded by greenery, reflects a lifestyle that embraces freedom, vitality, and a strong connection with nature — key qualities that modern homeowners seek. The design choices balance sophistication and casualness, with the bold yellow "One" contrasted against the classic "50," creating a strong, memorable visual identity.
Importantly, this campaign discards the ambiguity of the previous phase. The prominent display of the project’s name, location, and a direct call-to-action (the 15820 number) signals a shift from building curiosity to driving real engagement. By anchoring the project name around the powerful word "One," El Gabry positions One 50 not just as a place to live, but as a singular, standout choice in New Zayed's expanding real estate landscape.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
