Mega is a Summer Essential! Enjoy the Refreshing Taste via Ad Campaign
Mega ice cream is back on Greater Cairo roads, a cool summer delight that reminds everyone of the season's intense heat,The most notable billboards emerge like a breath of fresh air, featuring smiling faces indulging in sweetness
The OOH advertisement plays refreshingly with the simple repetition of “Mmmmm” across the top of the billboard, mimicking the reaction most of us have after that first bite, which is exactly what we all need, the images of the youth delighting in an ice cream tap into the idea that ice cream is a pleasure shared. Moreover, the subtle emotional play that relief, happiness, and a little indulgence are all just a bite away.
Another "Mega" billboards prominently feature the new blend of mango vanilla crunch and strawberry vanilla in a bright and summery background, which adds deliciousness and coolness on a hot day.
Just in time for early summer, Froneri Egypt works its magic, turning cravings into irresistible Mega ice cream bliss.
Mega ice cream billboards make a strong impression through their clever choice of high-traffic locations, such as downtown, Mehwar, the 6th of October Bridge, and Cairo-Alex desert road, creating visually balanced displays.
Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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