INSITE OOH Media Platform

Sep 2024, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, Ruler of Dubai. Issued Decree No. 20 of 2024 to establish 'Mada Media’ to manage and operate advertising sites in Dubai.

April 2025, the official launch of Madamedia.com, a unified web portal that consolidates advertising across rights of way, public transport networks (including metro, buses, trams, and taxis), commercial vehicles, private land, and buildings — removing the need to navigate multiple online systems. It also standardizes terms and conditions while ensuring compliance with Dubai’s out-of-home advertising manual. This move supports efforts to streamline the advertising permit application process.

The fourth week of April 2025, Mada Media appeared on Dubai’s DOOH grid to announce the official launch of the platform, using the digital screens of 6 media providers to showcase a dynamic, citywide campaign. The screens, strategically placed across key locations, highlighted the platform’s innovative features, its commitment to sustainability, and its seamless integration into Dubai's advertising ecosystem, reaching a diverse and engaged audience.

The DOOH ad features a clean, modern visual centered around a man looking upward with a smile, evoking a feeling of optimism and aspiration. The color scheme is dominated by deep blues, lending a professional and trustworthy tone, while lighter typography ensures readability. A large, abstract "OOH" text subtly anchors the background without distracting from the key message. The text hierarchy is clear, with the primary headline "Unlocking the full potential of Out-Of-Home advertising" catching immediate attention, followed by the motivational call to action "Reach Beyond" and a straightforward website link "visit madamedia.com." At the bottom right, the bold "MADA MEDIA" logo reinforces brand recall. The overall tone is inspirational and forward-looking, appealing to businesses aiming to maximize their advertising potential. Minimalistic design, strong contrast, and neat alignment make the ad easy to digest quickly—an essential quality for an audience on the move.

Mada Media is here to restructure the advertising scene in Dubai by bringing innovation, sustainability, and a whole new level of quality to outdoor advertising. With everything under one roof on a single, smart platform, Mada Media is making it easier for advertisers to embrace the latest technologies, like dynamic digital screens, targeted campaigns based on real data, and smart city integrations.

Sustainability isn’t just a buzzword — it’s at the heart of Mada Media’s approach. From using eco-friendly materials and energy-efficient formats to placing ads in a way that fits with Dubai’s vision for a modern, sustainable city, every decision is made with the environment in mind.