INSITE OOH Media Platform

Steve Madden is turning heads in Dubai with the launch of its latest OOH campaign, celebrating the arrival of its vibrant Spring/Summer 2025 Collection. Known for bold designs and trendsetting styles, the brand brings a fresh burst of energy to the city’s streets. The campaign showcases Steve Madden’s newest footwear and accessories, perfectly capturing the spirit of the new season with a mix of playful elegance and effortless cool. The campaign is widely distributed and is a single-format campaign that utilizes hoardings across Dubai. The campaign is a relatively new one that was released during the third week of April. Steve Madden’s prior OOH appearance was during May 2024 when the brand was promoting its sports sneakers. 

The Steve Madden billboard in Dubai showcases a bold and urban-inspired design, featuring a classic yellow NYC taxi parked against a backdrop of rustic brick walls. Two stylish models, dressed in vibrant, trendy outfits from the new Spring/Summer 2025 Collection, are positioned confidently around the taxi, embodying a cool, street-style vibe. The OOH campaign blends the brand’s New York roots with a modern, edgy flair, capturing attention with its vivid imagery, bilingual branding (English and Arabic), and strong logo presence, along with mentions of retail partners Club Apparel and 6thStreet.com.

With a legacy that began in 1990, Steve Madden has grown from a modest footwear line into a global fashion powerhouse, known for its daring designs and urban edge. This latest OOH campaign in Dubai not only reinforces the brand’s energetic spirit but also pays homage to its New York heritage while embracing a fresh, international outlook. As the Spring/Summer 2025 Collection takes center stage, Steve Madden continues to inspire self-expression and bold style, making a memorable mark on the city's vibrant landscape.

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