INSITE OOH Media Platform

Metrotec Egypt, the seasoned leader in Egypt's water meter manufacturing industry, commands attention amidst displays of out-of-home advertisements, the billboards grab attention with their color contrast and powerful visuals that carry a message.

 The advertisement is thoughtfully segmented into two sections; One captures attention with its deep blue backdrop, cleverly shaped "20" as water pumps, underscoring the company's celebrated milestone, highlighting its extensive history of over two decades, and a bright yellow on the flip side showcases  

"خبرة أكثر من ٢٠ سنة - لأكثر من ١٣ مليون عداد في مصر" (Over 20 years of experience - more than 13 million water meters in Egypt), as a declaration of trust, reliability, and national reach that continued to provide integrated technology

The Metrotec Egypt logo sits prominently at the top, accompanied by the tagline “Water Management Meter Solutions, The ad also includes the website and the hotline, making it easy for those interested to get in touch.

The geo-distribution of the OOH campaign was strategically positioned along major roads, prominently placed on monorail pillars, a fresh outdoor advertising method to achieve maximum visibility that effectively underscores the importance of the company's milestone through these carefully selected and prominently visible locations.

Notably, coinciding with Egypt's growing focus on infrastructure and sustainable water management, Metrotec's out-of-home campaign firmly establishes the company as a basic pillar within the water infrastructure sector. Furthermore, the campaign is successfully reaching its target audience of decision-makers, such as engineers, contractors, and stakeholders

To conveniently monitor out-of-home campaigns, you can easily visit Monitoring Out of Home (MOOH), a specialized media intelligence agency and analysis system available in Cairo and Dubai.