From Graduation Caps to Global Ranks, Sunmarke’s OOH Campaign Tells a Bigger Story in Dubai
There's a new face on Dubai roads this month—and it's not a brand unveiling a new tower or a luxury label teasing a capsule release. It's Sunmarke School, entering the outdoor advertising arena with a campaign that's large, bold, and—dare we say it—refreshingly sincere.
The graphics verge into storytelling. Instead of one photograph, Sunmarke's hoardings are a series of what may be: graduates victoriously winning in caps and gowns, a swimmer mid-stroke, a violinist mid-concert, an aspiring young entrepreneur. Right there in the center, a bold line holds it all together: "69th in World, 3rd in UAE in IB (IB and A Levels)”—flexing a ranking that puts the school immediately among the best of education in the region (and of the world). The bold choice to pack it with imagery and not words seems clever: it's all about feeling, professional but not sterile. You can sense that they're not just selling an education; they're selling a future.
Placement-wise, the hoarding is on a busy main road—most likely chosen for maximum visibility during those slower crawl periods when drivers actually do have an opportunity to glance out and observe what they notice. It’s presented as a reasonable part of life in Dubai—sensible, confident, and aspirational in a subtle manner, which is exactly the atmosphere you want when you're a school asking parents to entrust your kid's future in your care.
The new campaign landed on Dubai’s hoardings in the second week of April.
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