INSITE OOH Media Platform

Piaget's recent OOH campaign in Dubai, launched in the third week of April and only utilizing uni-pole formats, showcases the Limelight Gala and Sixtie watch collections. The left panel of the advertisement features a poised woman wearing a Limelight Gala watch with an asymmetrical, possibly diamond-set bezel and a gold bracelet, set against a soft beige backdrop. The right panel highlights the Sixtie watch, an oval-cased timepiece with a textured gold bracelet, held by a hand with red nail polish against a warm orange background, following the brand's previous OOH during March 2025.

The Piaget logo is strategically positioned on the right side of the uni-pole, rendered in an elegant typeface. Directly beneath the logo, the word "Sixtie" is displayed, clearly identifying the featured watch collection in the adjacent visual. This placement ensures brand recognition without overshadowing the captivating imagery of the timepieces themselves.

The campaign's visuals effectively contrast the modern glamour of the Limelight Gala with the vintage sophistication of the Sixtie. The color palettes chosen for each panel – soft beige for the Limelight Gala and warm orange for the Sixtie – enhance the distinct characteristics of each watch and create a visually appealing diptych.

By focusing solely on uni-pole advertising in Dubai, Piaget targets its affluent audience with impactful and strategically placed visuals. The campaign's elegant aesthetic and clear presentation of both the Limelight Gala and Sixtie collections reinforce Piaget's image as a purveyor of luxury timepieces, effectively capturing attention and promoting brand awareness in the UAE market.

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