Diplo East by MBG developments Offers the Whole World to You on OOH
After a long break since their last appearance in 2023, DIPLO EAST just made a quiet but confident return to the streets of Cairo. The new OOH campaign by MBG Developments puts the spotlight back on the project with a clean design and clear message, reminding passersby of its presence in the real estate scene.
The visuals are split between bold red and deep black, giving the campaign two distinct vibes. The red catches your eye right away, while the black feels a bit more refined. Both carry the same message—DIPLO EAST is all about accessible luxury and modern living. The typography is classic, and the layout is simple, letting the name and slogan do the talking. The world is all in front of you reads across each ad, paired with the hotline and the MBG Developments logo.
MBG kept things minimal but impactful. Instead of crowding the visuals, they’ve chosen to make space the star. The campaign is spread out on main roads and key locations, from lamppost banners to wide billboards, all making sure the project is hard to miss but easy to understand. DIPLO EAST positions itself as a place that blends community and comfort in one of the capital’s growing spots. No flash. Just a clear message and a smart return.
More on MBG Development's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, and budgets
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