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Bastet, the ancient goddess of bliss and balance, is also the reference for the biggest cat sculpture in the facade of the M Plus Work'n'Wonders mixed-use project by Magna Developments. This stunning masterpiece, inspired by the graceful yet powerful figure of Bastet, stands as a symbol of harmony and prosperity. The sculpture’s majestic presence enhances the architectural brilliance of the project, reflecting Magna Developments' commitment to blending cultural heritage with modern design. Its intricate craftsmanship serves as a visual representation of the project's core values — a celebration of beauty, strength, and balance in every detail.

Magna Developments leans into a bold and culturally resonant creative strategy with their latest D/OOH campaign for the M Plus Work 'n' Wonders project in Egypt’s New Administrative Capital. By using the iconic imagery of the glossy, modern version of Bastet, the brand strategically positions this commercial development as not just a workspace but a monument to inspiration and innovation.

The campaign claim, “THE BIGGEST IN THE WORLD,” is not just a statement — it’s a challenge. It’s Magna telling the public that limits are meant to be broken, and that this isn’t just another office complex—it’s a destination of global scale and mythic narrative.

The D/OOH campaign is distributed on the east side of Greater Cairo to target the thriving commercial and administrative hubs, particularly in areas like New Cairo, the Fifth Settlement, and the New Administrative Capital. These zones are witnessing a surge in corporate activity, business expansions, and entrepreneurial ventures, making them ideal for positioning Work’n’Wonders as a premium destination for modern workspaces and dynamic business environments.

The design of the iconic cat sculpture at M Plus Work’n’Wonders is the result of a vision of the Magna Developments' CCO, Mr. Ahmed El Zahed. Executed by Mohamed Talaat Architects and Not Toys. Renowned for his mastery of modern simplicity and immersive design, Mohamed Talaat brought architectural finesse and conceptual depth to the sculpture’s form. Not Toys, known for transforming imagination into monumental art, translated this vision into the world’s largest sculptural masterpiece, inspired by Bastet—the ancient Egyptian goddess of bliss and balance. Together, they’ve created more than just a sculpture; it’s a landmark that unites Egypt’s timeless heritage with contemporary artistry, standing as a bold symbol of ambition, creativity, and innovation.

Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.