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Making a bold comeback, TBK Developments, after its regenerated identity through its previous successful OOH appearance which was back in February 2022, hits Cairo’s billboards with a renewed image and modern branding. TBK Developments, the new identity of the pioneering real estate firm, is hitting the billboards once again with a brand awareness campaign spotlighting its slogan “The Blissful Key.”

TBK Developments’ campaign spotlights its new tagline, “Built For Generations Marked By Time,” with the brand’s bright orange logo standing out sharply against a deep-toned background. Orange in OOH advertising is often used to grab attention and evoke feelings of energy, warmth, and enthusiasm, making it highly effective for creating bold and memorable impressions. The campaign also uses the divided ad copy “Where Generations” and “Leave Their Mark,” on each side of the top banner of the billboard. 

One of the billboards features a scenic seascape that enhances the visual aesthetic appeal, while another showcases striking mountain imagery that captures attention with its captivating design. Another visual shows a family walking through a large field, while the photograph is captured in black and white, which makes it appealing. TBK Development’s campaign is both digital and static and is widely distributed across Greater Cairo to gain maximum exposure. 

Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.