INSITE OOH Media Platform

As summer is just around the corner, Gates Development brings summer to Cairo streets with its new campaign for LYV Ras El Hekma, with the slogan “made in Lyv” on digital and static screens. Calling out all the summer lovers to create unforgettable memories in Lyv. The campaign uses striking visuals to tell a story of happiness and luxury. Gates Developments’ prior campaign was during July 2024, also celebrating Lyv’s blissful life.

The campaign cleverly segments its visuals to appeal to various personalities—beach lovers, fashionistas, foodies, and party-goers alike. One display shows a little boy by the beach with his back written on it, “Lyv”, using sunscreen. Another targets the "Fashion lovers," with a chic woman wearing an earring with the word “Lyv” dangling from her ears.

For the “Food cravers”, A hot dog topped with mustard writes out the brand name Lyv. For the “Party chasers”, A woman’s hand clutches a handful of ice cubes and the slogan “made in lyv” boldly carved on them.

Each execution uses minimal text, allowing the bold visuals to speak for themselves. The Lyv logo is prominently placed throughout the campaign, with “CAESAR - RAS EL HEKMA” appearing beneath it in smaller font. The ad also highlights that it is a project of Gates Developments, owned by PIBIC Developments.

Gates Developments has over 28 years of experience in the real estate development sector, positioning Lyv as a lifestyle you’ll never forget.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.