INSITE OOH Media Platform

Cairo's western expanse is hinting at something new, as LMD has launched an OOH campaign that sparks curiosity without giving too much away. The purple billboards, strategically placed, suggest a forthcoming project that appears to be named "being" and located in the western part of the city.

LMD has launched a teaser OOH campaign across Cairo, generating interest for a project seemingly titled "being" and indicated to be situated in the west of the city. The billboards feature a solid purple background, providing a consistent and recognizable visual. The LMD logo is positioned in the upper left corner. The word "WEST" is displayed prominently in a bold, white, sans-serif font on the left side of the billboard, accompanied by a white right-pointing triangle. To the right of the triangle, the word "being" is written in a flowing, script-style white font. Below "being," the word "SOON" is featured in a smaller, sans-serif white font, signaling an upcoming development.

The overall design is clean and minimalist, focusing on the key words and the LMD brand. The use of purple creates a distinct visual identity for the campaign. The directional cue of the triangle alongside "WEST" strongly suggests the geographical location of the anticipated project. By keeping the details limited to a name and a direction, LMD aims to build anticipation and encourage inquiries about this future development in Cairo's western areas.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.