OOH Billboards Remind Us, It's Time for Biskrem Cookie
Following its preceding outdoor display, Biskrem has continued leveraging OOH visuals and high-exposure locations to strengthen its presence in the competitive snack market.
McVitie's strategically employs its signature brand colors across the billboard to brace Biskrem’s distinct visual and strengthen brand recall, ensuring spontaneous recognition and a strong emotional connection with consumers. Carefully selected the deep red tone in the brand name as a powerful marker, displaying a broken biscuit with oozing chocolate filling.
The ad promotes Biskrem's chocolate crackers, emphasizing the joy of savoring their rich, creamy filling and crunchy biscuit. The campaign highlights the beloved treat’s irresistible chocolatey goodness, inviting passersby to bask in the deliciousness that makes Biskrem a widely loved cracker.
The out-of-home campaign strategically targeted scattered geo-distribution across Greater Cairo to ensure visibility in diverse pockets, rather than concentrating in single, large zones.
It is worth noting that Biskrem's out-of-home campaigns on billboards consistently build strong awareness, which in turn impels purchases and boosts store sales.
To gain more information about Biskrem's campaigns, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
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