INSITE OOH Media Platform

Abu Dhabi’s highly anticipated OFFLIMITS Music Festival is turning heads across Dubai with a vibrant OOH campaign that’s impossible to miss. Lighting up the city’s key roads with striking bridge billboards, the single-format campaign is building major buzz for the upcoming entertainment event, which is set to take place on Yas Island. Headlined by global superstar Ed Sheeran, the festival promises an electrifying experience with a diverse line-up of international and regional acts, bringing a new rhythm to the UAE’s cultural scene. Widely distributed across Dubai, the campaign sets the tone for a weekend that’s not to be missed. The campaign is a new one that was released during the second week of April. 

The campaign’s visual prominently features global music icon Ed Sheeran, with his name boldly displayed in large black typography. A smaller, green italic font overlays the text, adding an artistic flair to the overall design. The billboard also showcases other major acts in the lineup, including OneRepublic, Kaiser Chiefs (formerly Parva), Faithless, Artbat, and more. It clearly highlights the event date—April 26, 2025—and notes that the festival is “Presented by Etisalat and,” with the sponsor’s logo prominently featured across the visuals.

In conclusion, the OFFLIMITS Music Festival is shaping up to be one of the UAE’s most exciting cultural events of the year. Making a powerful first impression through its bold OOH campaign across Dubai, the festival is not only drawing attention to its star-studded lineup—led by Ed Sheeran, OneRepublic, Kaiser Chiefs, Artbat, and more—but also setting the stage for an immersive, genre-blending experience on Yas Island. As the UAE’s first open-format festival, OFFLIMITS promises to go beyond music with art, creativity, and community at its core. With April 26 fast approaching, all eyes are on Abu Dhabi for a day that’s destined to be unforgettable.

Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.