Red Bull has officially launched its very first out-of-home (OOH) campaign in Greater Cairo, making a bold entrance with the release of its all-new Raspberry flavor. Bursting with vibrant energy and eye-catching visuals, the campaign introduces a fresh twist on the iconic energy drink just in time for spring. With a focus on flavor and upliftment, Red Bull’s Raspberry edition aims to energize the city, inviting Cairenes to take on the season with a refreshing boost. Prior to this OOH debut, Red Bull’s promotional efforts in Egypt centered around dynamic brand activations, including events, sponsorships, interactive booths, and exciting giveaways. The campaign's central visual features Red Bull's iconic tagline, “Your Spring Is Full of Wings,” written and pronounced in the familiar Lebanese accent. Known for its association with modernity, sophistication, and a strong appeal to youth culture, the Lebanese style of Arabic enhances the brand's contemporary image. The slogan is derived from Red Bull’s official slogan, which is “Red Bull Gives You Wings,” with consideration that the new Raspberry flavor is a Spring Edition. The campaign's main visual, displayed widely across the city, is divided into two halves: one side in blue, showcasing the original Red Bull, and the other in pink, highlighting the new Raspberry-flavored edition. In color psychology, blue is the color of confidence and stability, while pink reflects spring vibes and a sense of calm. Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
