Malabar Gold & Diamonds launches a beautiful new outdoor advertising campaign across the UAE, visualising the spirit of Akshaya Tritiya and consolidating its brand presence during one of the most propitious gold purchasing periods of the year. The billboards feature two well-known Indian actresses, Alia Bhatt and Kareena Kapoor Khan, each adorned in traditional attire accessorized with statement Malabar jewelry pieces. Against a stark black or rich maroon background, the portraits allow the jewelry to take center stage. The confident, poised smile of the actresses exude elegance and trust, which are essential emotional signals for the jewelry buyer. The use of these beloved, iconic women positions Malabar as a brand that honors and empowers femininity through timeless craftsmanship. The Arabic slogan translates to Jewelry from Malabar of gold and diamonds, a simple yet effective line that efficiently communicates both the product and brand in a concise form. The consistency across different types of billboards also offers coherent brand recall. As the campaign coincides with the Akshaya Tritiya festival, one of the most important festivals in Indian culture that is associated with prosperity and new beginnings, especially in gold buying, Malabar introduces attractive festive offers like free gold coins with purchase and zero deduction exchange offers, adding to the value perception in this festive offer, according to a recent press release. The direct branding, inspirational photography, and seasonal positioning give the campaign strong memorability and conversion value. For such an emotionally charged product as jewelry, this campaign pushes all the right buttons, promoting luxury, heritage, and festivity. Modern, yet culturally connected, the campaign combines tradition and glamour with tactical deployment of high-traffic zones to reach its target audience, spread across the UAE’s Uni-Pole, Mega Com, and Lamppost billboards.
