There's a new player taking over Cairo's billboards this month, and it's not a real estate developer. After their last campaign, Y The Brokers launched a catchy OOH campaign for The Real Estate Expo, Egypt's first strategic real estate investment exhibition, taking place from May 15 to 18 and organized by Tarek Nour Events. Respected for facilitating property matches between serious buyers and premium developments, this Expo is timely in the market frenzy for new launches and conceptual future urban plans. It's a conscious branding effort to make the brand a one-stop-shop destination for investors, developers, and end-users all under one (very elegant) roof. Photographically, the campaign doesn't shy away from bold simplicity. The visual style leans into a rich navy color palette with silver accents, radiating corporate confidence. The focal point, The Real Estate Expo, is positioned in crisp white font against a stylized skyline — a nod towards Egypt's increasing architectural ambitions. The slogan reads The real estate future starts here, highlighting the exhibition as the portal towards what lies ahead. They also flaunt their status as the first in the country, saying “The first exhibition for real estate investment in Egypt”, and its location in “Egypt’s international exhibition center”. In general, the appearance is high-end yet functional, eye-catching to commuters without blinding the highway. The spatial distribution of the billboards is as strategic as the event. The locations cover major highways like Suez Road and major high-traffic highways around New Cairo, the NAC corridor, and even major real estate development centers. These are not destinations — they're statements, and they're targeted at the kinds of decision-makers, investors, and industry watchers who'd have an incentive to come to the Expo. By addressing these high-intent segments, Y The Brokers positions itself as a presence greater than just an exhibitor, but a prime conveyor of Egypt's booming real estate conversation. For more on this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
