Fayrouz Colorful Billboards Reaffirm the Delicious Natural Taste
Fayrouz reaffirms its natural taste on Cairo’s Billboards. The long-standing beverage name has again highlighted its natural flavors through a resonant campaign across Cairo, reminding audiences of its refreshing taste.
The OOH campaign utilizes branded colors to highlight the brand identity, prominently displaying the cans with a bold shadow behind them. The visuals and messaging boost the drink’s appeal in the competitive market, showcasing its various flavors, including cactus fruit, pear, apple, and pineapple flavors, aligning with growing consumer preferences for natural and tasty brew, and positioning Fayrouz as a trusted choice in Egypt’s beverage industry.
The campaign is extensively distributed across Greater Cairo, targeting key locations including Alex Road, the ring road, 6th of October Bridge, Mehwar El Mosheer, and Suez Road. This strategic placement ensures a strong promotional presence in several vital areas.
The loved soft drink's recurring OOH campaign successfully re-engaged its customer base, further attracting consumers who value natural flavors, following its preceding campaign last September
To find out more about Food & Beverages campaign types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai
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