INSITE OOH Media Platform

Al-Futtaim Electric Mobility has plugged into the city's vibrant OOH scene, illuminating billboards with the sleek silhouette of the all-new BYD Sealion 7. This isn't just another car launch; it's a bold statement about the future of driving in the Emirates.

Using hoardings across Dubai since the first week of April 2025, the visuals are direct and impactful. The BYD Sealion 7, a performance SUV, is presented in a clean, metallic silver, catching the light and showcasing its modern design. The car is often angled to highlight its dynamic lines and confident stance.

The branding is clear and well-placed. The prominent "BYD SEALION 7" logo sits boldly at the top left of the display in a clean, sans-serif white font against a dark background, ensuring immediate recognition. Below it, in both Arabic and English, the message "THE ALL-NEW ELECTRIC PERFORMANCE SUV" reinforces the vehicle's key attributes. The Al-Futtaim Electric Mobility logo is subtly positioned, often smaller and to the side, allowing the vehicle itself to take center stage. The color palette is deliberately restrained – primarily silver, white, and a dark, almost black background – lending an air of sophistication and modernity to the campaign. This minimalist approach ensures the focus remains squarely on the vehicle and its electric promise.

This OOH campaign effectively leverages the high visibility of Dubai's hoardings to generate buzz and anticipation for the BYD Sealion 7.

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