Leading real estate giant New Event Developments, recognized as one of the largest developers in the MENA region, has just introduced their latest project — “Qamari Residence,” now officially launched in “R8 New Capital. Building on their previous presence, New Event Developments returns to Cairo’s most iconic spots to share the exciting news of their latest project. This new development brings together modern luxury and smart design, crafted to meet the changing needs of today’s Egyptian lifestyle—where comfort, innovation, and elegance go hand in hand. The campaign centers around the tagline “Meaning of Luxury,” paired with the phrase “Launching Last Phase.” Qamari Residence’s logo and typography are prominently featured across the visuals, accompanied by keywords like “Lifestyle,” “Greenery,” “Luxury,” “Joyful,” and “Community.” These elements work together to convey the essence of the residence, highlighting its distinctive atmosphere, upscale features, and comprehensive amenities. The billboards feature a woman's side profile, exuding a sense of calmness and refined elegance—an impression that mirrors the character of Qamari Residence itself. Dominated by shades of green and black, the campaign’s color palette is thoughtfully chosen: green evokes feelings of balance and tranquility, while black conveys a sense of luxury, class, and timeless sophistication. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
