INSITE OOH Media Platform

Dubizzle launched a new D/OOH campaign across Sharjah, Dubai and Ajman to promote reaching millions of views on the Property and Cars categories. This D/OOH campaign follows the brand’s previous OOH appearance in February 2024. This time, the campaign is seen on digital screens and lampposts.

Dubizzle cleverly utilized the “bandwagon effect” to attract more customers by implying that everyone is already on the app. One of its copies on a lamppost said, “Everyone is on Dubizzle property, are you?” with the logo enlarged in white. The brand showcased impressive stats on different lampposts: 40m views,1m users and 275k property listings monthly on average on its property category, with a 3D visual at the bottom of each display. Another ad featured the 20-year logo.

Whilst on the digital screens, one ad reused the “40m views” copy without visuals. Three other displays used Arabic copies, one promoted “2m car buyers and sellers monthly”, another display mentioned “Everyone is on dubizzle cars”, and the final screen used the #NoHustleNoBustle hashtag featured in 2024

Across all placements, dubizzle maintained its signature red background with white text and used yellow for key terms. This color strategy helped establish visual hierarchy and made the most important information pop.

Dubizzle has positioned itself as a leading platform for 20 years in the pre-owned goods market, particularly in real estate and has further strengthened with its recent integration with Property Monitor. 

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