INSITE OOH Media Platform

IKEA has released an OOH campaign in the second week of April, promoting a better, healthier lifestyle for all its customers. This campaign utilizes hoardings and follows their previous appearance in February 2025.

The brand has decided its the perfect time to create buzz around creating a better,r sustainable lifestyle by promoting energy saving and the reduction of food waste accordingly this creates a better everyday. IKEA is promoting items that help reach this goal of energy saving and food waste reduction by using some items from their roster this can be fulfilled for example for food reduction the brand is promoting “HAVSTOBIS” an reusable food container, for energy saving the item associated is the “SOLHETTA” an LED light bulb that uses 85% less energy and finally for a better everyday the item associated is the “ENKELSPARIG” a reusable water bottle.

The visuals are very soulfully green which enhances the idea of creating an ideology which is all about taking care of what we have while efficiently using our energy to create a better future. The ad copy features the items centralized as the main focus which are three items a reusable food container with its price of 45 Dhs while stating it comes in a set of five the second item being an LED light bulb that uses 85% less energy while stating its price of 4.95 Dhs while also stating it comes in a pack of two and the final item is a reusable water bottle while stating its price of 19.95 Dhs all are illustrated with their own tagline which I have previously stated. The ad copy also has a call to action to shop these items at IKEA.ae. 

Get more in-depth details about OOH campaigns by traversing Insiteopedia sections.