Zaya's One Three One Villas: Modern Living Takes Center Stage in Cairo
Cairo's OOH has welcomed a fresh splash of contemporary living! Zaya Developments is showcasing its One Three One Villas Compound with a visually engaging out-of-home campaign that speaks of modern elegance.
The billboard is neatly divided into two distinct sections. The left side features a photorealistic rendering of a stylish, multi-level villa, framed by a vibrant teal border. Below the image, the words "Stand Alone Stories" are presented in a clean, sans-serif white font, hinting at the privacy and individuality offered within the compound.
The right side of the advertisement transitions to a background of soft teal and white floral-like bursts, creating a sense of openness and natural light. The Zaya Developments logo, in a simple yet sophisticated green font, sits at the top left. Dominating this section is the name of the project, "onethreeone Villas Compound," presented in a modern, flowing script with "Villas" and "Compound" in a smaller, complementary font.
In the upper right corner, contact information is readily available: the hotline "16126" and the website "zaya-eg.com" are displayed in a clear, legible font. Towards the bottom, the logos of their partners, Sabbour and WB, are subtly placed, adding credibility and reassurance.
The color palette of the campaign is fresh and inviting, with the teal and white evoking a sense of calm and contemporary design. The clear separation of visual elements ensures that the key information, the villa design, the project name, and the contact details, is easily digestible. This outdoor promotion effectively communicates the modern aesthetic and independent living experience promised by Onethreeone Villas Compound.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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