Fresh Launch: Neutrogena’s Spot Control Range Hits Cairo’s Outdoor Advertising
Renowned for its science-driven skincare solutions, Neutrogena has made a strong appearance on Cairo’s billboards to spotlight its effective Spot Control product, launched under its parent company Kenvue. Neutrogena made a notable impact on billboards back in July 2024 with the launch of its Retinol Boost Line, but now the brand has returned to the OOH scene with an even more advanced addition to its skincare lineup: a newly developed facial wash.
The campaign’s primary tagline translates to “Spot Controlling Used to Remove Facial Pimples,” accompanied by the phrase “From The First Day” to emphasize quick results. The visual further highlights key product features, noting that it’s oil-free, contains double the salicylic acid—known for its skin-clearing benefits—and has been dermatologist-tested for safety and effectiveness. Neutrogena’s logo is prominently featured against a sleek black background, accompanied by its Arabic slogan, “Developed in collaboration with dermatologists.” This strategic placement reinforces the brand’s credibility and enhances its image as a trustworthy, science-backed skincare choice. The campaign features an orange background that aligns with the color of the face wash itself. Orange is widely associated with feelings of optimism, warmth, security, passion, and joy, making it a fitting choice to visually support the product’s positive and energizing message.
Neutrogena Spot Controlling Daily Face Wash is a powerful skincare solution designed to clear breakouts from day one while preserving the skin’s natural defenses, resulting in a clearer, smoother, and more protected complexion. Formulated with 2% salicylic acid, this maximum-strength cleanser penetrates deep into the pores to effectively combat spots and prevent future breakouts. Clinically proven to maintain most of the skin’s essential nutrients, it helps build a natural shield against recurring blemishes. Suitable for all skin types, including sensitive skin, the face wash is both sulfate-free and oil-free, and has been developed in collaboration with dermatologists to ensure a safe and effective daily cleansing experience.
Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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