INSITE OOH Media Platform

In a city where creativity meets grandeur, du’s, a pioneering telecommunications company in the UAE, launches its newest digital and static out-of-home (D/OOH) campaign that captures attention with its immersive approach. Du’s previous successful OOH appearance was prior this month during March 2025 when the company was advertising for their home internet bundles. Du has made a powerful return to the billboards, more impactful than ever before with an alluring and cutting-edge campaign that utilizes digital screens and bridge billboards across Dubai and Sharjah. This campaign is a fairly recent release, launched in the second week of April. 

The bridge billboard prominently showcases the promotional offer, stating “40% off on Unlimited National Data Power Plans with Esaad,” and features a striking visual of an Emirati woman confidently holding a green card emblazoned with “40%.” This imagery not only emphasizes the offer but also resonates with local cultural identity. To ensure maximum reach and inclusivity, the campaign employs bilingual copy, presented in both English and Arabic, effectively targeting a diverse and expansive audience base across different linguistic backgrounds. 

In contrast, the digital screen version of the campaign highlights the message “Unlimited national calls, a Fazaa Privilege,” featuring the recognizable Fazaa logo—a benefits card provided by du that grants users various offers and discounts. The visual presents an Emirati man dressed in traditional attire, holding an oversized version of the card displaying the name “Maher Mohammad,” with the phrase “Fazaa Discount” clearly positioned in the top right corner. Another key visual from the same campaign includes the copy “Starting from AED 240 per month,” depicting the same man engaged in a phone call, further reinforcing the message of value and connectivity.

The campaign features a purple background, aligning with the brand’s signature color palette. This choice of purple evokes feelings of harmony, stability, and peace of mind, making it an ideal fit for a digital and out-of-home (D/OOH) campaign designed to resonate emotionally with viewers.

Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.