KITOPI x Talabat Collaboration for a Limited Time! Catch it on DOOH While It Lasts
In the fast-paced world of outdoor advertising, standing out is about more than just bright visuals — it’s about delivering a message that connects instantly. This is exactly what Chin Chin’s latest campaign, in collaboration with Kitopi and Talabat, managed to achieve across Dubai’s highways.
Using dynamic digital screens, the campaign showcased a vibrant and tempting visual of Chin Chin’s signature rice box, paired with a bold call-to-action in Arabic which translates to "See it, Taste it, Repeat it!". The offer was clear and irresistible: a full meal for only AED 10, exclusively on Talabat between April 7 and 16.
This activation came as a sharp contrast to Talabat’s earlier Ramadan campaign, which focused on warmth, sharing, and community spirit. While the Ramadan billboards celebrated emotional connection, the Chin Chin campaign zeroed in on hunger-driven impulse and smart timing, catching motorists right at the moment of craving.
The use of digital screens allowed the campaign to maintain crisp visuals even under Dubai’s harsh daylight, ensuring maximum visibility. Chin Chin’s clever combination of bold colors, simple messaging, and a limited-time offer created an efficient outdoor presence, turning a regular commute into a delicious reminder to order on Talabat.
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