INSITE OOH Media Platform

Hype is starting to spread in Egypt about a new residential player in the game ever since their boom in outdoors advertising campaigns. One Development recently debuted its latest OOH campaign across Cairo's city sky following its previous one, splashing the rooftops purple with a subtle but engaging statement: Inspired by You.

Having achieved success in the UAE, One Development now focuses its efforts on Egypt, bringing its luxury-driven philosophy and customer-focused brand positioning to a new market. While other real estate brands clutter their billboards with renderings and teeny text, One Development is bold and clean: a plain background, a free-from-disruptive elements brand name, and an ad copy that places the viewer at the center. "Inspired by You" isn't just copywriting; it's also positioning. For the visuals, the deep violet hue pops against Cairo's dusty skyline, arresting the eye without clutter. The consistent design across media—from bridge billboards to megascreens—builds brand recognition.

Geographically, the placements are aggressive and pinpointed. From the highway-busy 6th of October bridge to New Cairo's roundabouts, the campaign targets wealthier, development-laden districts, where the brand's target audience drives, resides, and daydreams. With visibility from commuter arteries and housing fortresses, One Development is making its brand synonymous with Egypt's new luxury living era.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.