INSITE OOH Media Platform

Nestlé Egypt is back on billboards after its recent campaign earlier this month with its healthy option, Nestlé Fitness oat biscuits which was an amazing die-cut campaign. The renowned food and beverages conglomerate has once again climbed on Greater Cairo’s outdoor advertising scene advertising for its Pure Life water containers that can now be ordered online and delivered to your doorstep. The captivating and contemporary campaign sends an effective message that is bound to grab the attention of Cairo’s mass OOH audience and Nestlé Pure Life users. The campaign is widely distributed across the city in high-traffic areas and main roads. 

The main tagline used in the campaign translates to “Don’t Worry, Water Will Be Delivered To Your Doorstep” portraying a dispenser water bottle by Nestlé on the left side of the billboard. Another ad visual uses the ad copy “With One Click, Water Will Be Delivered To Your Doorstep,” showing Nestlé’s application open on a smartphone, highlighting that the app is called “Nestlé Waters,” using the ad copy that translates to “Download Now.” Another visual uses the bold ad copy “Order Now,” indicating that ordering water for your household has become easier. A separate double-decker billboard uses the rhetorical question “Water Finished?,” while the lower billboard uses the tagline “Don’t Worry, Water Will Be Delivered To Your Doorstep.” Other visuals use the brand logo solely along with the company’s hotline for additional information. 

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Curious to know more about Nestlé’s Pure Life campaign? Visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather extra details on the budget, kinds, types, and locations of the campaign.