INSITE OOH Media Platform

Jirian has popped up on Greater Cairo’s OOH platform once again with a fascinating campaign featuring some of Egypt’s most beloved and prominent stars. Jirian’s previous campaign was previously this month and was initiating a branding campaign, raising awareness for the captivating new project. Jirian is back on billboards even stronger with celebrity endorsements and a new advertising message. The campaign features Mohamed Mounir, Angham, Ruby, Mohamed El Sharnouby, Ramy Sabry and Mohamed Adawia, and the visuals are inspired by the original television ad which has spiked curiosity across the country. 

The main advertiser for this campaign and the prior successful one is Mostakbal Misr (Future of Egypt), while there are three main real estate brands that have a hand, and are participating in the development of Jirian. These include; Palm Hills, Nations of Sky, and Mountain View which are prominently featured on billboards using their logos. Each ad visual portrays one of the celebrities in an aesthetically taken photograph with the River Nile or the Pyramids in the background using the main tagline that translates to “The Nile Continues Its Story.” Some of the visuals portray a group of people on a Nile cruise. 

Each visual shows an enlarged photograph of the celebrity as well as a small picture which seems to be in the far background, of the celebrity canoeing in the Nile on a small boat. Jirian presents an upscale living experience in a sought-after Sheikh Zayed setting, conveniently situated on the Middle Ring Road in 6th of October City, with easy access to Sphinx Airport and the Grand Egyptian Museum.

This meticulously planned urban space boasts views of the Nile, harmonizing natural beauty with contemporary design. Residents can expect exclusive, premium residences complemented by state-of-the-art infrastructure and comprehensive amenities, including sports facilities, educational institutions, and healthcare services, fostering a well-rounded and luxurious way of life.

Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.