Khaled Mokhtar and inDrive to Offer Best Prices on Billboards
InDrive, the top ride-hailing platform service, is on the streets of Cairo with another OOH campaign since its last appearance in July 2024 that highlighted traveling from city to city, but this time featuring the rising star Khaled Mokhtar, following his impressive performance and notable success in Ramadan ‘80 Bako’ to represent them.
The campaign appeared in Greater Cairo, visible across key landmarks such as the 6th October Bridge and Round Road, the campaign positions InDrive at the heart of Cairo’s bustling traffic flow, ensuring maximum exposure. The slogan "Ride your way, at your chosen price" reinforces their unique selling point to attract more customers. The app’s ui icons were used as visuals in the ad to re-promote their different riding services, from private cab to courier delivery.
The ad featured 3 main models that resemble local Egyptians to embody relatability. The models are consistently placed on the left of the billboard, holding a mobile phone choosing their ride fares starting from 12 EGP, which reassures InDrive’s value “challenging injustice to make the world a fairer place for one billion people”. The copy is placed on the right with the inDrive logo on top of it in some displays, while others have the copy separately on another billboard at the bottom with the same black and lime green brand colors.
As InDrive continues to raise awareness of its brand and compete in the ride-hailing market, we are constantly following its new in-app updates and features.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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