Nestlé’s Fitness Oat Biscuits Arrives on Cairo’s OOH Through an Enticing Die-Cut Campaign
Nestlé’s Fitness is back on billboards after a long disappearance since its previous successful OOH appearance during April 2020. The food and beverages brand’s prior advertisement on Greater Cairo’s outdoor scene was for its beloved products, the Fitness Toasties, which convey a healthy lifestyle that many have been approaching. The campaign has been widely distributed across Egypt and adopts a very creative outlook, considering that it is a creative concept campaign that will definitely grab the attention of passersby in high-traffic areas and main roads.
The main tagline of the campaign translates to “Tasty without having to ruin,” which refers to that people on a healthy diet can have a delicious snack without having to ruin their program. The billboards also use the ad copy “Made with oats” to justify why the product is healthy. The campaign also highlights that Fitness Chocolate Oat Biscuits are “New” in the market. The campaign highlights three main and captivating flavors, which include: Chocolate, Apple and Cinnamon, and the Original Oat Biscuits.
Some ad visuals portray the chocolate oat biscuits by Fitness solely to raise awareness on the new product, showing splashes of oats, nut,s and chocolate surrounding the packaging, giving the vibe of how it tastes. The visual that has a die-cut aspect is a double-decker widely distributed that shows the new Fitness Oat Biscuits Chocolate flavor popping out of the billboard’s frame and standing out of both spaces of the double-decker. It’s a really catchy and appealing concept to the mass OOH audience across Egypt.
Most of the billboard’s design is in the color brown to match the vibe of the new chocolate-flavored biscuits. Brown is the color of the earth, which gives a healthy and natural vibe to it. It also symbolizes strength and reliability, which the product aims to offer. On the other hand, the background of the apple and cinnamon flavor shows sliced apples and cinnamon sticks using the color red to reflect the apple flavor’s vibe. Red is associated with passion and love. Last but not least, the hue of the original oat biscuit's background is sky blue which inspires loyalty, trust, and innovation.
Curious to know more about Nestlé’s Fitness campaign? Visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather extra details on the budget, kinds, types, and locations of the campaign.
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