Acknowledging its enduring global appeal for over a century, Coca-Cola has launched a celebratory 3D Naked-Eye outdoor advertising campaign in Greater Cairo. The unforgettable visual gives consumers an experience rather than just providing them with traditional static billboards. The 3D naked-eye pictures the Coca-Cola cans spinning, as if they are popping out of the digital screens. This campaign highlights the joy of gatherings with family and friends. Coca-Cola’s previous successful OOH appearance was during January 2025 when the company launched a co-branding campaign sponsoring Egypt’s beloved Al Ahly SC football team. Coca-Cola is currently back on billboards even stronger with a branding and awareness campaign spreading festive vibes across the city. The campaign is widely distributed in high-traffic areas and main roads to grab maximum consumer attention. Coca-Cola's outdoor advertising campaign centers around the theme of sharing, as highlighted by the main tagline, Who will you share Coca-Cola with?. This reflects the core idea behind their line extension featuring personalized names on the iconic cans. Another prominent tagline, Share with your heart, reinforces this message of connection. The visuals often depict joyful interactions, such as two women excitedly holding personalized Coca-Cola bottles against a backdrop of Coca-Cola's signature red. Other campaign visuals showcase groups of friends enjoying Coca-Cola with customized packaging. One ad features the phrase The party with… Cannot be missed, alongside cans displaying names like Yara” andChildhood friend. Another shows friends by a pool with cans labeled Malak, The Seniorita, Baher, and The one who makes me proud. Close-up shots on billboards further emphasize the personalized cans with phrases like Hamada, Zeina, Malek, My Brother, Childhood friend, Hany, My man, and The one who understands me. The campaign also uses the phrase The outing without… Is not completed, underscoring Coca-Cola's role in social gatherings and inviting consumers to personalize their own cans. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
