Dubai's Green Heart Gets a New Star, Estrella by Nexus Developer
Dubai's skyline just got a dash more intriguing! Nexus Developer has planted a bold statement right in the city's green heart, showcasing their latest project, Estrella. This isn't just another hoarding; it's a visual invitation.
The Estrella campaign utilizes a clean and contemporary design. The color palette is anchored in a deep, confident navy blue that serves as a backdrop for the crisp white typography and architectural renderings. On the left panel, the "nexus DEVELOPER" logo sits prominently at the top, followed by a compass-like icon paired with the project name "ESTRELLA" in a modern sans-serif font. The website address is neatly placed at the bottom.
The central and right panels feature artistic impressions of the Estrella development, sleek, modern high-rise buildings that suggest sophisticated urban living. Lush greenery surrounds the base of the buildings in the renderings, visually reinforcing the "In the green heart of Dubai" tagline, which is presented in both English and Arabic. The Nexus Developer logo and website address are repeated on the right panel for consistent branding. The positioning of the logos ensures immediate recognition of the developer, while the visuals of the residences offer a glimpse into the lifestyle promised by Estrella. This campaign, launched in the first week of April 2025, effectively uses the hoarding format to generate curiosity and direct potential buyers to learn more about this new development in Dubai.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
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