INSITE OOH Media Platform

American multinational pizza restaurant chain founded in 1960, Domino’s Pizza, has popped up on Dubai’s outdoor advertising scene with a new D/OOH campaign promoting their pizza with astonishing offers. Domino’s previous successful OOH appearance was during November 2024 when the foodservice chain was offering the “Mix and Match” offer. Domino’s is currently back on billboards even stronger with pizza that will steal the audience’s stomachs and great offers to go with that. Dominos’ campaign is considered a multi-format one that utilizes digital screens and hoardings across high-traffic areas in Dubai. The campaign is relatively new and was launched during the first week of April. 

This initiative aims to bring attention to potentially overlooked options, showcasing their delicious flavors to entice customers. Making it even more appealing, each featured item is priced at an attractive 29 AED. This promotion reinforces Domino's strong reputation among pizza enthusiasts. The ad visual displays the copy “2 Large Pizzas” in bold type, which sits in a big red square, making the offer stand out for passersby. The ad copy “With Free Delivery” is also embedded to make the offer even more catchy for consumers who would like a decent meal at home. 

The visual shows two mouthwatering large pizzas covered with meat, vegetables, and tempting sauces which are bound to grab the attention of pizza lovers around the UAE. The campaign also highlights that the offer is “Valid on online orders,” and that its for a “Limited time offer.” 

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