INSITE OOH Media Platform

Oreo is back with another appearance, blanketing the Cairo billboards since its last campaign for Oreo ice cream, “Oreo Ice Creams For The Oreo Lovers,” in May 2024. The new billboards follow its multichannel campaign, which used the song ‘ Ekhtyaraty Mdamara Hayaty’ by Ahmad saad.

Everyone reflects on how their choices are ruining their lives, and is in the same dilemma of endless daily choices. Oreo’s marketing team succeeded in tapping into this insight and using it to their advantage.

The campaign’s main visual is the Oreo biscuit with the slogan ‘Twist on it’ in Arabic, which is opened to show 2 different messages written on each half, encouraging customers to open the Oreo biscuit to check the written message inside. Additionally, the cookie brand used the die-cut visual to maximize visibility and ensure the campaign is memorable.

The slogan is placed creatively on one of the displays between the 2 Oreo biscuits, matching the color of the crème filling, giving a unique feel and texture to the overall design. Another display shows two Oreo halves with the message on the cream and a small pull-like arrow written on it, ‘creama on the right’ and the other one ‘creama on the left’ to indicate that the Oreo has two messages on its right and left cream.

One of the messages that really hit close to home was the one that said ‘stay in this traffic’ or ‘leave the car and run’. Another message was ‘ open a business’ or ‘ open the mail’. 

Oreo’s undeniable comedy was just on point. The tilted placement of the biscuits adds a fun, dynamic feel, while the blue background creates a sense of calmness and reliability to the brand.

Curious to know more about Oreo's campaign? Visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather extra details on the budget, kinds, types and locations of the campaign.