INSITE OOH Media Platform

The French fashion and leather goods company established in Paris, Longchamp, has popped up on Dubai’s outdoor advertising arena for the second time with a new OOH campaign showcasing a new spring/summer 2025 bag called the Le Roseau Handbag. Longchamp’s previous and very first OOH appearance on Dubai’s billboards was during November 2024 when the brand was advertising for the Le Roseau FW24 Bag Collection which makes this a continuation campaign. The campaign is considered a single-format one that utilizes uni-poles in high-traffic areas across Dubai. The campaign is also a relatively new one that was released during the first week of April. 

The billboard campaign portrays an aesthetically pleasing and artistic photograph of the Le Roseau Handbag in size XS and the color Bark, according to the official website. This Longchamp bag is a compact and stylish accessory, crafted from high-quality calfskin leather with a very pale gold metallic bamboo closure. It features a recycled polyester lining adorned with a Jacquard Longchamp horse pattern. Weighing approximately 0.74 lb and measuring 5.9 inches in length (at the base) by 5.9 inches in height and 3.5 inches in width, this bag showcases the natural variations inherent in genuine leather, highlighting its authenticity and exceptional quality.

The campaign uses Longchamp’s official type and logo in both English and Arabic copy to reach a wider segment of the target audience. Since the name of the bag’s color is called “Bark,” the bag is also photographed elegantly sitting on a tree’s bark, which makes the campaign a lot more creative. The backdrop hue is pastel pink. Pastel pink, psychologically speaking, feels peaceful and welcoming. It's a shade that tends to make people feel calm, relaxed, and comfortable. Because we often link it to innocence and purity, it can also foster a soft sense of stability and security.

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