A new campaign illuminating Greater Cairo’s OOH platform rises on billboards featuring the prominent and renowned actress Tara Emad. This campaign is by Guira Developments for their newly established project “Mazeejj.” Guira Development’s previous successful OOH appearance was during January 2025 when the real estate company released a branding campaign using the main tagline “Developing Togetherness.” Guira Developments is currently back on Egypt’s high-traffic areas with a captivating campaign portraying Egypt’s culture and history, giving that their newest residence lies in the heart of Egypt, Giza. One of the main ad visuals uses the informative ad copy “Mazeej Residence Giza,” showing the Great Pyramids of Giza in the background. The right side of the billboard uses Tara Emad’s star power showing the actress wearing an elegant outfit with her hair in a sleek bun giving the vibe of luxury and sophistication. Another main visual of the campaign shows an aesthetically pleasing black and white photograph of Tara Emad by the Pyramids using the brand logo for the residence along with prominently displaying Guira Development’s logo and typo. Guira Developments already has a hotel and resort in Soma Bay that goes by the same name Mazeej, which indicates their extension of their efforts and residential project. The creative direction is minimalistic, simple, yet powerful, that helps convey sophistication and warmth, clean typography that ensures readability even at high speeds on major highways. Putting all these elements together, they are able to create a story where Guira Developments aligns with values pertaining to family, security, and emotional well-being. Get more about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
