Regional telecom operator Etisalat continues its strong OOH strategy, with a new outdoor campaign that repeats the cross-promotion with supermarket Kazyon.

  The ads feature the “strongest card” from the network in different  values, surrounding a supermarket trolley filled with goodies and plenty  of Ramadan and festive motifs. Ad copy explains viewers how to activate  their participation in the promotion.

Launched during the second week of May, the campaign uses uni-poles, billboards and mega signs across the Greater Cairo.

Etisalat celebrates Ramadan with cross-promotions-00
Etisalat celebrates Ramadan with cross-promotions-00

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