Junction Business Complex Meets Personal with Business on Billboards
A new campaign by Majid Al Futtaim has been launched on Greater Cairo’s major Out-of-Home advertising arena for its new project Junction. Majid Al Futtaim’s prior successful OOH appearance was during the near arrival of the Holy month of Ramadan 2025 during February 2025 when the company was promoting generosity across Cairo’s streets.
One of the main ad visuals shows Majid Al Futtaim’s brand logo to raise awareness, brand identity and familiarity. The billboards also send the informative message that Junction, as a project, is “Bought to you by Majid Al Futtaim.” Another main visual uses the ad copy “Signature Business Complex” giving people an idea on the investment. The billboards also use the main tagline “Where Professional Meets Personal,” portraying a businesswoman carrying a suitcase in ruby red smart-casual wear, while the left side of the visual portrays a meal at a luxury cuisine. Another visual embeds the same tagline, showing a woman in formal attire posing professionally.
A separate visual displays a woman holding her laptop with a bookshelf behind her ,giving the vibe that she is working. This is your launchpad for big ideas, bold moves, and unstoppable innovation. It's so much more than just a place to work; it's a thriving ecosystem where your creativity finds its opportunity. With dynamic spaces, a modern design, and an energy that keeps things moving, this is where your ideas spark, your connections thrive, and every day brings something new. Whether you're brainstorming your next big thing, teaming up with like-minded innovators, or just enjoying the buzz of a vibrant community, there’s always something happening here for you.
Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
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