INSITE OOH Media Platform

Another delightful campaign by Aldar illuminates Dubai’s outdoor advertising scene with a new campaign for its new project Fahid Island in Abu Dhabi. Aldar’s previous successful OOH appearance was during March 2025 when the company was advertising for its project “The Wild.” The real estate company has returned to Dubai’s OOH arena with an even stronger campaign using the star power of no other than American comedian and television host, Steve Harvey. The campaign is considered a single-format campaign that utilizes hoardings across Dubai. The campaign is a relatively new one that was launched during the first week of April. 

The OOH visual is contemporary and captivating using the informative ad copy “FINALLY, Island Living Reimagined in The Heart of Abu Dhabi.” The billboard also uses the bold and clear typo of the island’s name which is “FAHID ISLAND.” The taglines are used in both English and Arabic to reach a wider segment of the target audience. The eye-grabbing visual also portrays sandy shores and turquoise waters, showing visitors kitesurfing which a lot of people are interested in these days. Steve Harvey is shown standing in the center of the hoarding, smiling and wearing sunglasses, having a good time at the beach. Aldar recently welcomed Steve Harvey into this feel-good paradise which he now considers his new home. 

Imagine waking up to the soft glow of sunrise as you stroll along the sandy beach. Picture yourself ending the day with exquisite, award-winning dining experiences unlike any you've encountered. At Fahid Island, you'll discover an extraordinary blend of beachfront serenity, world-class experiences, and a vibrant community. With sustainably designed homes, unique fashion boutiques, rejuvenating wellness retreats, and top-tier schools all just a short walk away, everything you could need, including the pristine shoreline, is right outside your door.

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