Bazooka, Cairo's Number One, According to Oka & Sheba on OOH!
Cairo's skyline has a new flavor, and it's brought to you by Bazooka Fried Chicken, amplified by the familiar faces of Egyptian singers Oka and Ahmed Sheba. Their latest OOH campaign is hard to miss, painting the city with a bold invitation to indulge, following the OOH during February 2025.
Bazooka Fried Chicken has launched a widespread OOH campaign across Cairo, enlisting the popular Egyptian artists Oka and Ahmed Sheba to promote their brand. The billboards feature a predominantly black background, making the vibrant yellow and white Bazooka logo and text stand out. The logo, a stylized "B" enclosed in a circle with radiating lines, is consistently positioned.
The central visual presents Oka and Ahmed Sheba alongside other individuals, all seated in what appears to be a warmly lit, somewhat retro-style living room setting. They are enthusiastically holding and surrounded by Bazooka's offerings: buckets of fried chicken, burgers, and fries are prominently displayed on a coffee table in front of them. Oka, sporting sunglasses and a light-colored suit, is on the left, while Ahmed Sheba, in a patterned sweater, is next to him. The overall scene suggests a gathering of friends or family enjoying a Bazooka meal.
The campaign includes the Bazooka hotline number, "16455," clearly visible at the top right. The Arabic text "Number one, Bazooka," is boldly displayed across the top of the central image. The overall impression is one of abundance and enjoyment, associating the Bazooka brand with social gatherings and satisfying meals, leveraging the popularity of Oka and Ahmed Sheba to connect with a broad audience in Cairo.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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