Sunsilk, Easy Style & Deep Nourishment Across Cairo's OOH Feat. Hanen Al Mansour
Sunsilk has launched an OOH campaign across Cairo, highlighting the benefits of its leave-on cream products. The billboards aim to reach a wide audience, emphasizing ease of styling and deep nourishment for hair, following the brand's previous OOH in Cairo during July 2024.
The billboards feature vibrant and cheerful color palettes. The upper billboard has a teal background with the Sunsilk logo prominently displayed in the upper left corner. An image of the brand ambassador Hanen Al Mansour, with long, dark, wavy hair, wearing a bright pink top, is featured prominently. The Arabic text "easier styling and deep nourishment for up to 24 hours," is positioned alongside her.
The lower billboard utilizes a more abstract design with a split background of bright yellow and pink. Three Sunsilk leave-on cream bottles in different colors, yellow, pink, and teal, are centrally placed, surrounded by swirls of white cream. The "Sunsilk" logo is visible on each bottle. The text "LEAVE ON CREAM" is featured in bold red letters on the right side, clearly identifying the product being advertised.
By using bright and appealing colors and clear product placement, Sunsilk's OOH campaign effectively communicates its message. A product specially designed to easily shape and style hair to obtain the desired hairstyle.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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