El Araby, Quality and Warranty You Can Rely On!
El Araby has launched an OOH campaign across Cairo, emphasizing its warranty and after-sales service. The billboards aim to reassure consumers about the reliability and support offered with El Araby products, following the brand's previous OOH during March 2025.
The advertisements feature a deep blue background, creating a sense of trust and stability. The El Araby logo is prominently displayed, incorporating the brand name in both English and Arabic, alongside the establishment year, 1964. The central message, written in Arabic, highlights "full warranty" and "free spare parts throughout the warranty period." This message is positioned to be easily readable and impactful.
The visuals also include the phrase "makers of trust," which is the brand's motto, reinforcing the brand's long-standing reputation. A hotline number, 19319, is clearly visible, providing a direct point of contact for customer inquiries. The repetition of the words "WARRANTY" and "GUARANTEE" in English along the edges of the main visual element further underscores the campaign's focus.
El Araby's OOH campaign effectively communicates its commitment to customer care and product reliability. The prominent display of the warranty and free spare parts offer, along with the hotline number and brand reputation tagline, aims to build consumer confidence.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the El Araby campaigns.
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