INSITE OOH Media Platform

This week, the streets of Downtown Dubai got another taste of luxury as Chanel rolled out a brand-new OOH campaign for their signature fragrance Coco Mademoiselle. It’s a follow-up to their March 5th showcase, but this one hits different. Bigger, bolder, and full of edge, the new creative brings the spirit of Coco to life once again. But this time, it carries a darker and more introspective energy that lingers, much like the fragrance itself. Chanel, a name synonymous with timeless elegance and modern femininity, clearly isn’t done telling the story of the Mademoiselle woman. And Dubai’s high streets are once again her runway.

The visuals speak for themselves. A full digital wrap beams with high-contrast portraits that are moody, confident, and beautifully raw. The creative direction leans into expressive photography, pulling back from perfection to show a more real and thoughtful version of the Coco muse. The model's deep gaze, the layered jewelry, and the soft grain of the shots all build this narrative of strength and sensuality. The black and white photostrip layout, layered between clean color portraits, adds a nostalgic twist that somehow still feels modern. And that hand-drawn Coco Mademoiselle signature is still there. Messy, feminine, and unmistakable. Color-wise, the campaign sticks to earthy glam. Deep browns, soft shadows, gold accents, and the subtle glow of the fragrance bottle all come together to create something intimate and cinematic. 

The campaign has been spotted in the first week of April on digital screens.